Using a Third-Party Business Email List for Email Marketing

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It looks like almost all folks trying email marketing for the first time in their life make the same silly mistake all over again. They want to pay zero in expenses and expect to get astonishing results. It looks like a hundred dollars more in expenses really matters when thousands of dollars are expected from email campaigns. Please, remember the old tale: "Free cheese can exist in a mouse trap only". Email marketing is a tricky thing and one wrong step can ruin your business once and for all.

In this article we will discuss the problem of using different third-party marketing email lists for email campaigns. Nowadays, Internet is flooded with dirt-cheap email lists to choose from and an inexperienced beginner will definitely buy the cheapest one and if possible will even use free email lists. Nobody wants to pay money for anything but there is a catch. Most of the sellers who sell all sorts of business email lists are actually fraudsters. They have no rights to distribute these lists because they obtained them illegally by simply harvesting email addresses from various Internet resources.

Normally, these guys package their business email lists with free email marketing software and mass mailers to provide you with a complete email marketing solution. Guess why this software comes for free? Because it is stolen from other guys who developed it at first. So you get a bunch of law violations in one package. Illegal email mailing lists and fake serial numbers with cracked software from pirates. If you start to use this email marketing solution you will end up violating anti-spam and copyright laws. So instead of money flow you will get people in uniforms at your doorstep.

When you read advertisements, do not be enchanted by the magic words such as "opt-in mailing lists", "double opt-in mailing lists", "legitimate mailing lists" and so on. Who can check this? The guy does not even identify himself on his website. You can only trust a company that can show you a proof that they obtained their email addresses with the permissions of every person who is on the list. Legitimate list brokers will likely have an office, a telephone number and other attributes of a real company. Do not hesitate to contact them and ask for a proof.

Once you find an email list provider and check its legal status, you can buy and use their email mailing lists. Normally, every list comes with a chart showing you the rules and limitations. Read it carefully and obey all the rules. Avoid sending off-topic messages. Every email list is a targeted email list. If you have access to a list related to various gadgets, do not use it to send information related to gardening. If you are allowed to send not more than 3 messages a week to every subscriber, do not send more.

Purchase a genuine copy of email marketing software. Do not buy any packages that include email marketing software along with mailing lists unless you make sure that the seller has legal rights to distribute this software. Once you install the software, contact the developers using the Contact Us menu item from within the program to make sure you run a genuine copy. If you receive a negative answer, request a chargeback in your bank. If you carry out your email marketing legally, and by the rules, you will turn a couple hundreds of dollars of expenses into thousands of dollars of profit.